Agent Selection & Management
Selecting the real estate agent
It is important to choose the right real estate agent to sell your property. You should use a local agent, as you then benefit from their marketing of similar properties in the area.
We take care of property sale management by selecting up to three real estate agents to provide written marketing proposals. We are not tied to any particular agency, so are free to determine who are the most active in the area and who we think will best service your needs.
To assist you choose an agent, we prepare an Agents Assessment Table based on the agents marketing proposals.
Some people do not want an auction but prefer an 'off market' sale. We can help in selecting an agent who specialises in such sales, and will help you get the maximum sale price.
Managing the agent and negotiating commission down Once an estate agent has been selected, we will become involved in real estate commission negotiation with the agent. We will help to negotiate the agency terms for you including:
- Sale commission rate
- Marketing budget, and
- Term of exclusive authority.
e commission negotiation is critical to your profitability. Agents Commission rates are negotiable, and can vary significantly between agents. They will also vary depending on the type of property, its value and location.
We negotiate the agents commission rate down, ensuring it is reasonable, and also appropriate to keep the agent incentivised without you overpaying. We also negotiate the marketing budget so it is targeted for your property and money is not wasted on unnecessary advertising. This property sale management process can save you thousands of dollars..
Throughout the sale we deal with your agent directly, while keeping you informed of progress.
Deciding the best method of sale In metropolitan areas, auction is the usual method of sale as it brings together all interested parties at one time to create competition. However with unusual properties or in a thin market, sale by expression of interest, fixed date, tender or private sale may be more appropriate.
In regional areas, private sale may be the usual method of sale, depending on the type of property being sold. There are generally less buyers and properties take longer to sell.
Our property sale management process can help you work with the agent to arrive at a choice that gives you the best result.
Property Presentation
Helping you add value to the property
Property presentation is vital in helping you to achieve the maximum sales price for your property. We can help identify ways to add value to your property. This includes:
- Re-zoning the property with Council
- Obtaining plans and permits for re-development
- Re-negotiating leases or improvements for rental uplift to improve property value
- Presentation works
We can arrange costings for any of the above and obtain expected improvements in property value for you. To find out more about property presentation, and to discuss your options, please contact us.
Advising on presentation work
Well-presented properties appeal to more buyers and will achieve a better sale price.
Good property presentation is an essential ingredient in achieving the best possible price for your property. Cosmetic improvements to your property are one way to increase value, but should be done in a targeted and cost effective manner. It is easy to overspend and not get the benefit of the work.
We can assist in:
- Recommending appropriate presentation work
- Obtaining quotes for the work
- Engaging qualified tradesmen to do the work
- Paying for the presentation work (if required)
- Hiring presentation furniture
- Arranging storage or disposal of furniture & household goods.
Having an experienced Tower Property Manager oversee the work will ensure that your property is well presented in a cost effective way, with minimal disruption to your life.
Funding presentation work
We believe property presentation is critical during the marketing phase. Good property presentation helps you to maximise the sale price.
Many people are asset rich but cash poor, and therefore don’t have the funds to pay for their property to be properly presented for sale. If you lack the funds for presentation works, WE CAN HELP!
Tower can pay the property presentation costs up front on your behalf for up to two months so you don't miss out on what your property is really worth! Repayment is made from the sale proceeds. To find out more and discuss your options please contact us.
Removing, Selling or Storing Household Goods
We can arrange for the storage and or disposal of any personal or household items in your property. We can also arrange for goods to be sold on your behalf and for the property to be cleaned ready for sale.
Finance & Support
Deciding what your property is realistically worth
It is always difficult to determine what a property is worth, especially your own. Property values are subjective and can change quite quickly. After all, you want to maximise your sale price.
Estate agents generally give optimistic price estimates to win your business, then lower price expectations closer to the auction. For the vendor, this causes undue worry and stress.
To avoid this situation we provide:
- Recent sale prices of comparable properties in your area
- A review of the agents initial property estimate.
We can also arrange a sworn independent property valuation of your property by a qualified valuer. This independent property appraisal gives an understanding of what your property is likely to be worth, and will satisfy any obligations you may have to third parties.
These offerings simplify the process for you whilst providing an understanding of your properties value. Because at Tower, we believe the better you understand the value of your property through an independent property appraisal, the better decisions you’ll make..
Dealing with your bank
If your bank is threatening to take legal action to enforce their security, we can approach the bank for more time to allow you to sell your property. We find our appointment as a Vendor Advocate is favourably viewed by banks in these situations. Of course, the earlier we are involved, the better the chance we have of getting extra time from your bank.
We have been dealing with banks since 2004. Many of the Tower Team have extensive banking experience so we understand the issues you may be facing. For a confidential meeting to discuss your options please contact us.
Funding presentation work
Many people are asset rich but cash poor, and therefore don’t have the funds to pay for their property to be properly presented for sale. If you lack the funds for presentation works, WE CAN HELP!
Tower can pay the property presentation costs up front on your behalf so you don't miss out on what your property is really worth! Repayment is made from the sale proceeds. To find out more and discuss your options please contact us.
Organising Reports and Contract of Sale
The Tower Team have extensive experience in working with property lawyers to prepare the sale documentation. It is important to ensure that contracts are delivered to the estate agent on time for marketing.
We can also obtain any reports required for marketing or for the contract of sale including:
- Building reports
- Pest inspection
- Permits
- Plans
- Home builders warranty insurance.
Of course, if you don't have a lawyer, we are happy to refer you to one.
Providing an Auction Day Strategy & Support
Auctions are stressful! In order to ‘de-stress’ the day, it is helpful to have a clear sales strategy prior to the auction.
We can provide you with a written Auction Day Strategy suggesting:
- Reserve price
- Price the property should be put on the market
- Minimum price you should accept.
Tower can pay the property presentation costs up front on your behalf so you don't miss out on what your property is really worth! Repayment is made from the sale proceeds.