How do I choose the right real estate agent?

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How do I choose the right real estate agent?

July 2, 2025

Selling your property is a major decision — and selecting the right real estate agent can make all the difference.  Here’s a few practical considerations to help you make the right choice.  However, if you are unsure or receive conflicting information, we can assist.

Look for Local Experience – Choose an agent who knows your suburb or local area well. They’ll understand:

  • Recent sales trends and buyer demographics
  • How to price your property competitively
  • What features local buyers are looking for

Check Their Track Record – A good agent should have a proven history of successful sales.

  • How many similar properties have they sold in the past 12 months
  • How many similar properties does the agency currently have
  • Do they prefer auction, private sales, EOI or off-market sales. Request references from past clients
  • Check their Google ratings and comments

Assess Their Marketing Strategy – Ask how they plan to attract buyers to your property:

  • What mix of advertising do they propose – professional photography, video tours or social media?
  • What advertising platforms do they use (online, print, databases)?
  • Do they already have buyers on their books looking for a home like yours?

 Understand Their Commission and Fees – Make sure you understand:

  • Commission structure (flat fee or percentage?)
  • Any upfront marketing costs
  • Whether they charge extras (e.g. auctioneer fees, signage, premium listings)

Tip: Don’t just choose the cheapest agent — a good agent may cost more but could achieve a higher sale price.

Another Tip: If the agent wants an incentive commission (or kicker commission) ask what they do for the extra fee and why shouldn’t they do that in any case. If you hear a convincing reason, please let us know.

Gauge Their Communication Style – Choose someone who is responsive, transparent, and easy to talk to.

  • Do they follow up quickly?
  • Can they explain the process clearly?
  • Do they listen to your needs and concerns?

Trust Your Instincts – After meeting a few agents, ask yourself:

  • Who made you feel most confident?
  • Who seemed most honest and realistic?
  • Who do you feel would represent you best in negotiations?